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Kings League Brazil inicia Kings Cup 2026 com oito parceiros comerciais

Patrocinadores da Kings League Brazil

A Kings League Brazil iniciou, neste mês de outubro, a disputa da Kings Cup 2026 com oito parceiros comerciais, que representam a totalidade das marcas patrocinadoras da competição. iFood, Mequi, Mondelez, Nissan, Netshoes, Visa, Red Bull e adidas integram a edição com diferentes propriedades e ativações, conectando esporte, entretenimento e experiências de consumo.

Entre as iniciativas, o iFood está presente na Cage, enquanto o Mequi integra a dinâmica das cartas secretas, um dos elementos característicos do formato da liga.

A Mondelez, com as marcas Bis e Trident, ocupa o Center Field além do Naming Rights da Arena. Já a Nissan estampa a camiseta dos árbitros. Além dessa propriedade, a parceria com a Nissan também abre oportunidades para a exploração de planos de mídia nos canais e nas transmissões da Kings League, ampliando as possibilidades de comunicação da marca para além da exposição de logotipo e presença visual na competição.

Já a Netshoes atua como parceira de e-commerce, com presença também em uma loja física na arena. A Visa participa como parceira comercial e oferece pré-venda e desconto de ingressos para as rodadas. A Red Bull integra a dinâmica do Escalonado, enquanto a adidas é a parceira técnica da competição.

Para a Mondelez, a competição também representa uma oportunidade para o desenvolvimento de novas experiências de marca. Em parceria com a agência Trope, estão sendo elaboradas ideias criativas e possíveis ativações para ampliar a conexão das marcas com os fãs, com iniciativas em desenvolvimento para esta edição.

“Na Kings League, buscamos construir parcerias que vão além da exposição de marca. Cada parceiro encontra oportunidades de se conectar com os fãs de maneira relevante, seja por meio das dinâmicas do jogo, de experiências na arena ou de iniciativas comerciais e de mídia. A diversidade de ativações desta edição demonstra como a competição pode criar novas possibilidades para marcas e torcedores”, afirma Anadege Freitas, diretora-geral da Kings League Brazil.

Para mais informações, entre em contato com:

Assessoria de Imprensa: kingsleague@omnicompr.com
Time Comercial: comercial.bra@kingsleague.pro