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ZAP Imóveis surpreende casal com show de Di Ferrero em “Open House” para celebrar casa nova

O ZAP Imóveis, um dos maiores portais de classificados do Brasil para compra, venda e aluguel de imóveis e integrante do Grupo OLX, surpreendeu um casal com um pocket show exclusivo de Di Ferrero para celebrar a conquista da casa nova. Nesta edição do “Open House na Caixa”, projeto que acompanha histórias reais de pessoas que encontraram um novo lar por meio da plataforma, a marca foi até Praia Grande, no litoral de São Paulo, para conhecer Bruno e Renata, que deixaram a capital paulista ao lado de sua filha, Malu, para realizar o sonho de viver perto do mar.

Entrega das Chaves

A escolha de Di Ferrero para a surpresa teve conexão direta com a história da família. Bruno e Renata se conheceram em um show de rock em São Paulo e a música sempre fez parte da trajetória do casal — Bruno, inclusive, já teve uma banda. A experiência transformou essa relação com o rock em uma celebração da nova fase da família.

“Encontrar um novo lar é uma conquista que vai muito além da transação imobiliária. Com o Open House na Caixa, queremos estar presentes também no momento da celebração, reforçando nosso papel como parceiros ao longo de toda a jornada imobiliária, desde a busca pelo imóvel ideal, com apoio de tecnologia, informações e ferramentas, até a construção de novas histórias e memórias ao lado de quem importa”, afirma Florence Scappini, VP de Marketing do Grupo OLX.

Di Ferrero

A participação de Di Ferrero e a experiência preparada para a família foram viabilizadas em parceria com a Mynd, especialista em marketing de influência e entretenimento.

Sobre o Grupo OLX

O Grupo OLX é um marketplace de classificados, líder na compra e na venda de produtos usados, de carros novos e seminovos e de imóveis, por meio dos portais OLX, ZAP Imóveis e Viva Real. Com tecnologia de ponta, o Grupo OLX oferece soluções para as imobiliárias e as concessionárias e democratiza a compra e venda de produtos usados, gerando impacto positivo na performance dos clientes e parceiros e no consumo consciente. Os acionistas do Grupo OLX são os principais conglomerados globais de investimento em marketplaces e classificados online: Prosus NV (50%), listada na bolsa de valores de Amsterdã, e Adevinta ASA (50%), baseada em Barcelona e Oslo.