Photo: Chick-fil-A
Since late last year, rumors have swirled that Chick-fil-A is launching its own streaming platform—scuttlebut that the chicken sandwich chain is eager to dismiss.
After getting a first look earlier this month at what the company actually has planned, Fast Company can report what the brand is launching is indeed less than a full streaming platform, but potentially something significantly more.
In late August, Deadline reported that Chick-fil-A was “moving aggressively into the entertainment space,” developing a slate of original content for an alleged proprietary streaming platform. “The fast-food firm has been working with a number of major production companies, including some of the studios, to create family-friendly shows,” it reported, citing sources close to the deals. The programming was said to span animated shows, reality shows, and game shows, with budgets running to $400,000 per half-hour episode, and the whole platform set to debut later this year.
This had followed a job posting the previous November where Chick-fil-A first revealed its hand. The company sought a producer to help create “original programming intended for Chick-fil-A’s soon-to-be launched PLAY entertainment app,” adding: “Shifts in the advertising industry, in concert with our customers’ trust and affinity for the Chick-fil-A brand, all open up an opportunity for Chick-fil-A to extend our role in customers’ lives”.
